About ZENYOUNG

ZENYOUNG is a brand strategy planning and operation company.

  • Founded in 2016, all members of the core team are from well-known brand companies.

  • Focused on fashion, beauty, and lifestyle with an annual GMV above 500 million RMB.

  • We are committed creating online integrated operation and marketing services. We are providing professional overall schemes for China market listings, e-commerce agent operation services, social media operations, and entertainment marketing and digital marketing solutions.

  • To enhance your brands image and to achieve better performance, we are more like a strategic partner than the traditional agent operation company.

  • We customize excellent and flexible one-stop landing strategies for different brands in China. We provide different channels and market strategies according to specific customer needs to help you land and quickly adapt to the China market.

OUR TEAM

All key team members are senior professionals coming from major e-commerce companies. They managed brands like PANDORA, HUGO BOSS, LONGCHAMP, ONITSUKA TIGER, ZARA, FOREVER 21, FOR BELOVED ONE, PERFECT DIARY.

Fransisca Chang

CEO, ZENYOUNG
VP of GBG/Li & Fung Group
VP of Cherokee Group
Integrated Marketing of Vogue and GQ

Fransisca has been engaged in e-commerce operations in China since 2016, with more than 14 years of experience in fashion retail management and other industries, including brand integrated marketing, omni-channel sales, M&As, joint ventures, and many more. She successfully led many international brands to enter the China market with different business models and helped international brands to plan and build their China O2O business strategies. She also spent her professional life in the US, mainland China, and Taiwan. Fransisca's multicultural background and understanding brings different and unique methods to brand owners.

Liya Li

Marketing Director

Liya was one of the orginal team member of Chinese beauty brand Perfect Dairy. With 8 years of experience in e-commerce industry, Liya has excellent knowledge in online marketing strategy and omni-channel operations. Liya successfully managed MACKAGE, AllSaints, Radley, Ed Hardy, and other international fashion brands. From the founding to the development stage in the brand life cycle, Liya has valuable practical experience in brand and e-commerce development. Liya was also member of the China regional expert team of Gerson Lehrman Group.

Robin Wang

Operation Director

With an excelence knowledge of omni channel integrated marketing, Robin has 9 years of e-commerce operation experience. His focus lies on outdoor sports, jewelry, and clothing. Robin has more than 700 million sales volume of brand operation experience and has been provided performance growth plans year by year. He is responsible for the operation of international brands such as ONITSUKA TIGER and PANDORA.

James Wang

Vice President

James is a Senior China retail expert with more than 10 years of O2O market experience. He launched multiple international brands in China, including Vera Wang and Kotobushi Spirits. James expertise in strategical planning of international brands in China is outstanding. His launch strategies comprises zero-to-one brand development, executive brand management, offline store opening, and integrated collaboration between brands.

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